But great design means nothing if we can't provide actual value and also convey to our customers that we have a better solution. Most people don't know they need a product until they try.
That's why I'm especially interested in marrying all the different aspects of a great product into one cohesive experience.
This includes communicating the benefits to our prospects. We have to persuade them to try out the product (if they actually can benefit from it). This part is often neglected, mainly because the proven methods that have been developed by marketing geniuses since the 1920 have been forgotten and even most marketing agencies have no idea what the hell they are doing.
I believe that copy is PART OF the design and NOT separate. Learning and applying the principles of effective sales messages is crucial to create a high converting sales message for anything.